Feeding the Fourth, a Christchurch-based business, specializes in providing nutrient-rich meals tailored to mothers in their postpartum journey. Their focus is on wholesome, easily digestible foods that support recovery and nourishment for the whole family. Using organic ingredients and traditional preparation methods like slow-cooking and sprouting, their meals prioritize health, simplicity, and convenience, offering parents peace of mind during a transformative period.
To reflect this mission, I designed and developed a Shopify store that goes beyond the limitations of standard templates. Custom CSS was used to create a bespoke layout, emphasizing an elegant and intuitive shopping experience. The site features custom calendar booking tools for easy scheduling and a meal selection system that allows customers to personalize their orders based on individual preferences and dietary restrictions. The result is a platform that feels as thoughtful and personalized as the meals themselves.
The completed site embodies Feeding the Fourth’s dedication to empowering new parents with practical and nourishing solutions. With its sleek design and seamless functionality, the platform enhances the brand's mission of supporting families during the postpartum stage. Visit the live site here to experience it firsthand.
