dwell residential
‍brand identity

Dwell Residential, a forward-thinking property developer in Christchurch, is dedicated to transforming the city's housing landscape by focusing on bespoke, architecturally designed townhouses. Moving away from the standard cookie-cutter developments, Dwell wanted a brand identity that conveyed their commitment to individuality and quality.

The logo design centres around a simple yet bold circular mark, paired with a curvaceous sans-serif typeface that gives a modern and refined feel. The darker green colour palette evokes a sense of sophistication and connection to nature, while also allowing for flexibility—the 'dwell' logotype can stand alone as a recognizable and striking brand element. The overall aesthetic reflects the brand’s focus on high-end, bespoke living spaces.

This project also included the rollout of a sleek, user-friendly website and a suite of brand collateral, including signage, business cards, and promotional flyers. The branding work helps to position Dwell Residential as a standout developer in Christchurch’s real estate market, highlighting their unique approach to contemporary housing.